February 17, 2015 Comments Off on Fast Company names Poshly one of the Top 10 Most Innovative Companies in Big Data
I blogged about Poshly some time ago. One reason that I invested in them was that they’re a great example of employing Big Data to answer real-world questions, rather than just vacuuming up a bunch of information and trying to find a use for it.
Bradley Falk, Poshly’s CTO and co-founder states:
The great thing about beauty and personal care data is discovering how unique everyone is. We can create a portrait of a user in near realtime and discover how the small details can vary so much. We can react to trends, interests and sentiment to create value for both the consumer and the industry while protecting the user’s personal information.
As I’ve watched Poshly’s meteoric growth, I’ve been interested about the approach they would follow to maintain scalability. According to Matthew Drescher, Poshly’s Head of Data Engineering:
We are aggressively utilizing high performance, distributed in-memory computing techniques to vectorize our data, perform in-place analytics, and paint a landscape of insights for our customers to enjoy.
With the quality of data Poshly gathers, it is possible to take a very geometric approach to generating insights. It’s less like scraping through a haystack in search for a diamond than it is trying to realize the maximum realistic photo resolution.
If you’re interested in all things Big Data, stay tuned for a series of blog posts I’ll be writing on critical algorithms that should be part of your toolkit.