Participating in the NAASE online conference on August 13, 2020

July 22, 2020 Comments Off on Participating in the NAASE online conference on August 13, 2020

I recently posted about the newly-introduced North American Association of Sales Engineers. Meaningful professional education is one of the chief value propositions for this organization, and I’m honored to have been invited to participate in an online conference on August 13 at noon Eastern Daylight Time.

During this call – which should run between 45 and 60 minutes – we’ll be discussing some of the most helpful – and damaging – personality traits that a sales engineer can possess. The aim of the talk will be to help you identify which of these behaviors you might be displaying, and how to continually improve your skillset and thus become more successful in your career.

After we go through these topics, we’ll open it up for discussion – including hearing from the attendees about how COVID-19 has impacted their daily work lives.

I hope you can join us – it should be a very informative event!

Introducing the North American Association of Sales Engineers

July 21, 2020 Comments Off on Introducing the North American Association of Sales Engineers

Longtime readers of this blog know that I’m frequently writing about my experience as an individual sales engineer as well as an executive with that specialization.

Recently I learned about the creation of a brand-new group known as the North American Association of Sales Engineers. I think the idea is brilliant, and I particularly like the founders’ (Ken Lambert and Matt Mahoney) focus on the sales engineering job function regardless of the industry.

If you’re an existing or an aspiring sales engineer, I heartily recommend checking out this organization, including its certification program.

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