rdschneider

When you’re shopping for a hotel online, did you ever wonder if messages like ‘2 rooms left for these dates – reserve now!‘ or ‘712 people booked this hotel in the last 24 hours‘ are real? In fact, they’re often complete fabrications, but by injecting a sense of urgency into the transaction, they work (which is why they’re there in the first place). Once you know what to look for, you’ll find them all over the Web.

If you’d like to learn more about these fascinating techniques – and how to resist them – check out the superb article by Sidney Fussell in The Atlantic. In the past hour, 296 visitors to this blog have already read it!

Tagged: ecommerce, media, websites

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