What do all effective custom demos have in common?

June 29, 2016 Comments Off on What do all effective custom demos have in common?

Selling a high value, technically sophisticated product or service usually means showing it to the prospect before they’ll buy. This makes the demonstration an absolutely essential task, yet many businesses – both large and small – take a very haphazard approach. Naturally, these oversights often lead to unwanted outcomes and lost revenue.

I’ve been involved – as a spectator and participant – in an uncountable number of these events. Based on my years of experience, here’s a subjective list of what the most successful demos achieve:

  1. They’re concise
  2. They’re bulletproof
  3. They’re repeatable
  4. They’re adjustable
  5. And most importantly, they’re part of a well-designed sales cycle

I’ll be writing about each of the recommendations in future posts, but for now it’s worth pointing out that I’m not talking about something that’s shown to just anyone (such as you might find in a recording or on a website). Instead, these suggestions refer to custom demos that are directly linked to a sales effort.

If you’d like to discuss how fine-tuned demos can help you win deals, feel free to email me.

Informative Forbes article about men investing in women-founded ventures

June 18, 2016 Comments Off on Informative Forbes article about men investing in women-founded ventures

I wish my schedule had permitted me to join my Astia Angels colleagues at this year’s United State of Women (#StateofWomen) event in Washington. Convened by the White House, it brought people from all walks of life together to share ideas about advancing gender equality, a mission that’s very important to me. I’m also a firm believer in using entrepreneurship as a vehicle for making this happen.

Geri Stengel has just written a very informative article on the significant role that male angel investors can play in helping support women-led ventures. This is particularly urgent given that the vast majority of angel and venture investments continue to omit companies founded and/or led by women.

Forbes

 

This gap was a big reason why I joined Astia Angels. I’ve long believed in – and witnessed first-hand – the power of diverse leadership teams. To support our quest to propel women’s full participation as entrepreneurs and leaders in high-growth businesses, we draw on a diverse, far-reaching collection of highly talented investors, each with their own unique background, perspective, and relationships. If you’d like to learn more about Astia Angels including our investment philosophy, portfolio, and even becoming a member, please get in touch: I’m always happy to answer questions.

Where Am I?

You are currently viewing the archives for June, 2016 at rdschneider.

%d bloggers like this: