Now Facebook is data mining your messages for political sentiment

January 14, 2012 Comments Off on Now Facebook is data mining your messages for political sentiment

Here’s yet another example of the illusion of privacy when using social media:

Facebook has cut a deal with political website Politico that allows the independent site machine-access to Facebook users’ messages, both public and private, when a Republican Presidential candidate is mentioned by name. The data is being collected and analyzed for sentiment by Facebook’s data team, then delivered to Politico to serve as the basis of data-driven political analysis and journalism.

Even though your personally expressed thoughts are being aggregated, which should  – in theory – strip out your identity, the potential for abuse of this kind of data mining is staggering.

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