Banks poking around your Facebook account? Yet another example of the danger of combining Big Data with Social Networking
December 19, 2011 § 2 Comments
I suppose that if something can be done, it will:
Banks have been curious about using social media to gauge risk for at least a year, said Matt Thomson, VP of platform at Klout, which calculates “influence” based on a user’s social media activity. Determining creditworthiness is not a core product of Klout’s, he said, but banks have approached the startup to ask about it. He wouldn’t name names. “It’s really like the who’s who of banking,” he said.
All the more reason to carefully consider what you share, what you say, and who you connect with. Assume that if it’s out there, everyone will eventually have access to it.